by Clarence Fisher | Jul 2, 2013 | Blog, Small Business Marketing
Many small business owners are asking not only if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal...
by Clarence Fisher | Jul 1, 2013 | Blog, Search Engine Optimization, Small Business Marketing
Google is famous for coming up with new programs and then getting rid of them if they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? While many have predicted much the same fate for Google , an addition to this may just save the...
by Clarence Fisher | Jun 22, 2013 | Blog, Small Business Marketing
Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is a very important concept and marketing tool for...
by Clarence Fisher | Jun 6, 2013 | Blog, Small Business Marketing
Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a...
by Clarence Fisher | Jun 5, 2013 | Blog, Small Business Marketing
Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s far easier to market to a person that has done business with you rather than gain a new customer, and requires not nearly as...
by Clarence Fisher | Jun 3, 2013 | Blog, Small Business Marketing
It would only stand to reason that a smaller, more agile company would be best positioned to create the most revolutionary ideas. Well, this isn’t necessarily so. Lacking several key ingredients, such as money for R & D, available staff, and a lack of vision...
by Clarence Fisher | Jun 2, 2013 | Blog, Small Business Marketing
SMS marketing, which stands for simple message service, has shown to be a feasible substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why...
by Clarence Fisher | Jun 1, 2013 | Blog, Small Business Marketing
Despite the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a way of marketing your local business, we’d beg to differ. There are a variety of factors that go into making these dailydeal sites work for your business,...
by Clarence Fisher | May 3, 2013 | Blog, Small Business Marketing
Planning to host a live event, trade show, seminar, or conference soon? Use mobile and social media before, during and after for maximum impact. Some tips: # Hashtag mentions of your event so attendees can connect beforehand. Plan for SMS mobile messaging service...
by Clarence Fisher | May 1, 2013 | Blog, Small Business Marketing, Social Media Marketing
Are there simply not enough of you? Do you feel not only overwhelmed with the mountain of tasks that lie before you daily, but also more than a bit afraid that something is slipping through the cracks? You’re not the only one. Because of the complexity and the amount...
