The age of looking at mobile marketing as just a “fad” or the “next big thing” is over. It’s here, it’s big, and it’s only going to get bigger. A freshly released survey by the Web.com group found that some 69 percent of those...
10 Best ways to Fix Your Small Business Marketing Why are we always wanting the easy way out, when we have tried and tested methods to allow us to improve our marketing right in front of us? Try to shut out all the noise generated by the next shiny new toy, and focus...
Dealing with the Tabbed Inbox in Gmail No doubt you’ve heard or seen the uproar about Google’s new change to Gmail. In their infinite wisdom they’ve reached the conclusion that they could manage your inbox better than you can, and have...
Back in the day, it was sometimes enough to slap up a site and open for business, and you’d probably do okay. Not any longer. Competition is keen, and those that don’t understand that delivering value is the primary goal of any business online are going to...
Okay, here’s a little freebie for someone out there. It’s completely mystifying why some sharp home decor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Basically...
When it comes to judging how well our marketing practices are doing, it’s smart to look at how well they convert into sales, opt-ins or any other actions, and base our decisions concerning future marketing based on these facts. Email marketing has been a success...
A common mistake many people make is thinking that marketing automation software is essentially a tool for email marketing. While it’s true that its origins are form there, what we’re referring to is a completely different kind of animal. Marketing...
Having an awesome email marketing application to use is a crucial part of your online business marketing. A few of the things you’ll need in a service include the ability to deliver your emails promptly and consistently, but in addition has the tools necessary...
Despite all the ominous predictions of the demise of email marketing, what the evidence shows is that it’s still a vital component of your online marketing, now and also for the foreseeable future. As per Sign-Up.to’s 2013 UK Email Marketing Benchmark...
Everything comes full circle, even web design. You might not have seen it yet, but there’s a brand new trend out there, and its name is flat web design. It’s capturing the industry, and the thing is it’s really been around since Microsoft unveiled it...
