What About the Smaller Daily Deal Sites?

by Clarence Fisher | Jul 2, 2013

Many small business owners are asking not only if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal marketing? There are a number of advantages to using some of the smaller daily deal sites rather than the market beasts, Groupon, LivingSocial Facebook and Google. We’re going to look at why sites like Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal may be able to offer you a far more agile and consumer-focused result.

So why is a smaller daily deal sites able to shine when the big dogs fail?

There are a number of daily deal sites that cater to small business. No longer are you trapped buying huge inventories of deals, if you really don’t have the business to support it. Also, support from a smaller site is much easier to come by, as you’re not passed over for businesses spending considerably more money than yours. A brief, albeit incomplete, listing of a few of these companies includes daily deal sites you may not have heard of yet. Everyone knows about the market mavens like Groupon, LivingSocial, Facebook and now Google, however the smaller, quite possibly more agile companies include the likes of Woot, Yelp, eLocal, Local Response, ZipLocal, Signpost, CityMaps, Yipit, and ShowMeLocal.

How daily deals can work for hyperlocal marketing

Some of these niche sites provide the flexibility to adapt and change to your hyperlocal marketing needs. If your campaign needs tweaking or adjustment quickly, it’s far easier to accomplish than with a larger company. They typically don’t have investors to answer to, and can often make adjustments and decisions that a Groupon couldn’t. They know that they need to come through for your small business, or your business will dry up. Also, in our social environment, and particularly with a hyperlocal marketing campaign, word of mouth can have both a positive and negative effect. Don’t make the mistake of discounting the smaller daily deal sites when you are searching for offers. They could be exactly what you need!