Latest company updates and industry news

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

5 Ways To Prevent Negative Comments From Ruining Your Brand Equity

There's no avoiding negative comments online. That's just the reality of operating in the digital space. While social media can be particularly toxic for individuals who suffer abuse and hate, brands are not immune to online negativity. Whether warranted or...

What is Search Intent and How to Leverage it to Increase Rankings

What is Search Intent and How to Leverage it to Increase Rankings

Google’s ranking algorithms have progressed significantly in the past few years. While it was possible to obtain high rankings for your content through strategic keyword placement and link building in the past, that’s no longer the case. They’re still crucial elements...

Preparing Your Social Media for the 2022 Holiday Sales Push

Preparing Your Social Media for the 2022 Holiday Sales Push

Social media is crucial for brand marketing now more than ever before. It's particularly important during the holiday season when people are actively looking to purchase items for themselves and their loved ones. The holiday season is both an opportunity and a...

Live Q&As on Social Media: Tips for Small Businesses

Live Q&As on Social Media: Tips for Small Businesses

Hosting a live Q&A on social media is an excellent way to connect with your client base and attract new clients. But to make the most of it, there are a few important things to bear in mind. Benefits of Live Q&As Before getting into tips to run a live Q&A...

How Playlists on TikTok Can Significantly Increase Views

How Playlists on TikTok Can Significantly Increase Views

It seems that TikTok came out of nowhere and quickly established itself as a bonafide social network. To do that in a surprising amount of time in what happens to be a very competitive market deserves praise. TikTok has a major advantage that incumbents like Facebook...

Building Your Small Business Blog: Where to Find Great Topic Ideas

Building Your Small Business Blog: Where to Find Great Topic Ideas

You know that having a blog on your small business website is a smart idea. After all, it helps with SEO and positions you as an industry expert. However, coming up with blog topics can be incredibly challenging. While you will likely be able to generate a dozen or...

What Google’s Latest SEO Update Is All About

What Google’s Latest SEO Update Is All About

There are many who proclaim that SEO is dead and there is enough circumstantial evidence for them to back up this claim. The rise of video content, particularly short from video, has drastically changed the way people consume knowledge on the internet. So while people...

Top LinkedIn B2B Content Ideas In 2022

Top LinkedIn B2B Content Ideas In 2022

Much like the rest of them, LinkedIn is a social media network, but its core purpose is fundamentally different from that of something like Facebook or TikTok. LinkedIn started as a way for professionals to connect with each other. Since its acquisition by Microsoft,...

7 Link Building Strategies for Small Businesses That Deliver Results

7 Link Building Strategies for Small Businesses That Deliver Results

How do you get more traffic and boost your website’s visibility in the search engines? Link building is a proven way to accomplish both! It will not only increase the chances that someone comes across a link to your website, but it also adds to your reputation factor...