Email Open Rates – 10 Ways to Get More Customers to Open Your Emails

by | Jun 5, 2013

email open ratesImproving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s far easier to market to a person that has done business with you rather than gain a new customer, and requires not nearly as much work as you might think. With an industry average of around 27.4 percent, it’s very important to understand your open rates, and how you can improve upon them.

So with no further fanfare, here’s our down and dirty

10 Best Tips for Boosting Your Email Open Rates.

  1. Write something you would read – Creating terrific content is by far the simplest way to get your email opened and read.
  2. Length & timing – We’re all busy, and lengthy emails that ramble and fail to get to the point are rarely looked forward to. By the same token, not using optimum sending times doesn’t help.
  3. Use your subject line wisely – This is actually the single biggest element that effects whether or not your email gets opened. Spend some time to craft great, non-spammy subject lines.
  4. Use your first line effectively – Closely related is the first line, part of which is visible in their inbox. This too is valuable real estate, and don’t permit yours to be occupied with things like “If you don’t see any images in this message…”
  5. Address their needs and concerns – Solve problems and offer solutions.
  6. Offer great deals and savings – Everyone likes to save a little and your email is a fantastic platform to pass on any deals or specials your business is offering.
  7. Be the authority – We always have things to learn, and if you can position yourself as somebody who has something valuable for your readers, your open rates will flourish.
  8. Be entertaining – Don’t be StatMan. Don’t be afraid to inject humor, wit, and a little controversy on occasion.
  9. Make your “From” line recognizable – Having your company name or the person who is branded as the sender imparts trust.
  10. Be sure and resend your unopened email – Quite simple to do, resending your unopened email is a simple technique to boost your open rates.

author avatar
Clarence Fisher