Category Archives: Social Media Marketing

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They…

A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline.…

Many business owners overlook Reddit as a social media marketing channel. However, recent changes to the platform should have them all reconsidering Reddit…

For a small business, gaining steam on social media is undeniably an uphill battle. You have to contend with algorithms that make it…

Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful…

Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular…

Paid social media can offer great returns on investment (ROI) and connect you to the right audiences with laser precision. That, of course,…

Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path.…

Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. It has…

As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for…