Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a second to garner that impression. This makes your website design much more vital, as your visitors indeed have choices, and if they are less than bowled over by your design elements, you can be sure they will seek more attractive pastures. This is also a big trust factor with your visitors: a poor design will often lead to the inevitable feeling that there may be other parts of your business that are just as shoddy.
How can we promote good website design?
The very first thing to do is to give this some thought. Your competition has. Possessing a plan for presenting your brand and products to the world is largely accomplished by a carefully thought-out plan. Another significant finding in that study was that your logo gets the most attention, followed closely by images and social interaction. The visual elements matter a great deal! Now that we have an understanding, there are essentially no excuses left, as now expense is no longer a viable excuse for getting good design work done. The advent of crowdsourcing sites like 99Designs, CrowdSpring and others made what was once prohibitively expensive for small business, a very affordable item.
How are the benefits?
The benefits of good website design are more abundant and sometimes less obvious than you may think at first. While a killer look for your website and graphics is a no-brainer, elements like product packaging, advertising, and even infographics are being shared, Pinned and ReTweeted from your pages. This can have a significant effect on your site’s reach, and client base. Additionally, the good feelings that an exceptional design impart may be intangible, but not when you see your site’s traffic increase as a result of it! Have a cold hard look at your website design elements today!