by Clarence Fisher | Apr 29, 2013 | Blog, Small Business Marketing
It’s that time of year, when many of us get around to doing some spring cleaning, and this ought to apply to your small business website, as well. It’s far too easy to allow this task go by the wayside, however the consequences of this is a gradual loss of visitors, a...
by Clarence Fisher | Apr 25, 2013 | Blog, Small Business Marketing
With Earth day passing us again, and it’s a great time to consider how Green Marketing can be a effective way to appeal to environmentally conscious consumers. This is not only a sensible way to conserve our precious natural resources, but it has turned into a hot...
by Clarence Fisher | Apr 24, 2013 | Blog, Small Business Marketing
How to use an E-newsletter to engage your list! To a lot of people, the e-newsletter may seem like a relic of a bygone era, a period when we used painfully slow dial-up Internet services like AOL and “surfed” the web using Netscape. Despite being a little long in the...
by Clarence Fisher | Apr 15, 2013 | Blog, Small Business Marketing
You may have been considering if it’s wise for your business to invest the time and money required to develop and implement a mobile app for your business. Does a mobile app even make sense for your business? What would it cost? Who’s going to update it? These and...
by Clarence Fisher | Apr 13, 2013 | Blog, Small Business Marketing
Many entrepreneurs find themselves overwhelmed at first. There’s everything to do and not enough time to get it all done. We all know the importance of having a to-do list, but no less important is to know the things which aren’t worth your time and to stop doing them...
by Clarence Fisher | Apr 12, 2013 | Blog, Small Business Marketing
These days, having a solid slogan can make all the difference. Creating just the right slogan isn’t as straightforward as just throwing a handful of writers in a room for a few hours, though. The top slogan writers agree that the best slogans most often arise...
by Clarence Fisher | Apr 11, 2013 | Blog, Small Business Marketing
It’s no big secret that mobile has captured the imagination and a lot of market share when it comes to online shopping. In its early years mobile faced many challenges, such as people not trusting their provider to provide a safe, secure transaction, to the prevailing...
by Clarence Fisher | Apr 9, 2013 | Blog, Small Business Marketing
Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix. Businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of...
by Clarence Fisher | Apr 6, 2013 | Blog, Small Business Marketing
Email marketing can be tricky enough without us making the task even more complicated. With mobile email open rates increasing quickly, it can be a virtual death sentence for your small business should you overlook optimizing your marketing emails for small screens....
by Clarence Fisher | Apr 5, 2013 | Blog, Small Business Marketing
A lot of times, it’s as much about what you don’t do as what you do. This could be particularly true of your website. There is a considerable amount of crazy things that can send website visitors streaming away from your website. Let‘s see which if any of these apply...
