A negative review doesn’t have to spell disaster for your business reputation. Find out how to respond to negative reviews and transform them into an opportunity to showcase your exceptional customer service. A negative customer review can send chills down the spine...
When was the last time you took a critical look at your website? For most businesses we come across, it’s been years. It’s time to dive in! Having a website just isn’t enough these days. Your website’s visitors expect a lot out of it, so that means that you’ve got to...
If you’re a small business owner, you undoubtedly know that your online presence is critical to your success in this day and age. So does growing reliance on technology mean that small business owners should focus solely on online methods and ditch those traditional...
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies. However, there are a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective...
Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as...
Sometimes, all you need to achieve breakthroughs in business is a good mentor. The path to growing a small business using digital marketing is never easy nor obvious. Yet, by following the guidance and advice of others, it can quickly become more clear. Business...
Video advertising for smaller businesses has now become an emerging thing. The benefits of digital video advertising have enabled it to move from a “nice-to-have” for larger businesses to a “must-have.” Now, this status has begun to trickle down the business ladder....
Here are 3 ways to save money on marketing to help you maintain that leading edge in 2017! Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spend on social media marketing alone is...
If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, proof of online marketing’s importance. Offline marketing, however, must not be overlooked....
Did you know that 49% of small businesses do not have their own website? Yes. Even in today’s digital age, just under half of small business owners in the United States do not consider having a website a necessity. Some small business owners consider a Facebook page...
