by Clarence Fisher | Jun 13, 2013 | Blog, Social Media Marketing
If you’re like many a newcomer to social media marketing, and particularly Twitter, you may not have a keen understanding of just what a #hashtag even is. Let’s clear that up from the start. A hashtag is a convention used on Twitter, (although it can be...
by Clarence Fisher | Jun 12, 2013 | Blog, Social Media Marketing
Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren’t prone to making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to emerge from. Social...
by Clarence Fisher | Jun 9, 2013 | Blog, Protect Your Reputation
We’ve all seen just how fast word travels these days, and nowhere is that more important to your business than in the world of your online reputation. What took you several years to build can be destroyed in seconds. If you’re not up to pace on why exactly...
by Clarence Fisher | Jun 8, 2013 | Blog, Social Media Marketing
Marketers searching for a way to engage and grow their reach would be well advised to consider the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to...
by Clarence Fisher | Jun 7, 2013 | Blog
The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. It is Facebook’s newest entry in the search game, and it appears that they’ve really found a new and different vein. Still in Beta,...
by Clarence Fisher | Jun 6, 2013 | Blog, Small Business Marketing
Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a...
by Clarence Fisher | Jun 5, 2013 | Blog, Small Business Marketing
Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s far easier to market to a person that has done business with you rather than gain a new customer, and requires not nearly as...
by Clarence Fisher | Jun 3, 2013 | Blog, Small Business Marketing
It would only stand to reason that a smaller, more agile company would be best positioned to create the most revolutionary ideas. Well, this isn’t necessarily so. Lacking several key ingredients, such as money for R & D, available staff, and a lack of vision...
by Clarence Fisher | Jun 2, 2013 | Blog, Small Business Marketing
SMS marketing, which stands for simple message service, has shown to be a feasible substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why...
by Clarence Fisher | Jun 1, 2013 | Blog, Small Business Marketing
Despite the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a way of marketing your local business, we’d beg to differ. There are a variety of factors that go into making these dailydeal sites work for your business,...
