The latest in a never-ending stream of Facebook rollouts is now with us, and it’s called Facebook Graph Search. It is Facebook’s newest entry in the search game, and it appears that they’ve really found a new and different vein. Still in Beta, Facebook Graph Search might not yet be accessible for you, (still only available in the US, and there’s a waiting list) but it is scheduled to rollout this summer. So now is the time to start to understand how this could help your business.
So just what is Facebook Graph search?
Facebook Graph Search is a search model whereby you are served up results based not on any keyword you entered, but rather results based on your social spheres. For instance, your search will highlight people who share your interests, photos, videos they’ve liked, and the connections you share. These results are unique to you as they’re determined by you and your friend’s interests.
How can you make use of Facebook Graph search in your marketing?
One of the primary benefits here seems to be that Graph Search will reward those who are making a genuine effort with their social media, engaging and interacting with their fans and followers. Facebook is mum concerning the aspects of the actual search algorithm, but suffice it to say that it will do a lot towards removing pages that are wanting to game the system. Fake Likes and fans received from strange locations outside of your common spheres, are likely to be viewed with some skepticism.
Rather, this appears as if it will significantly benefit businesses making a real attempt at engaging with social media. Some ways you can be ready for Facebook Graph Search are to:
- Make sure your Facebook page profile is totally filled out with your information, so that users can locate and contact you.
- Engage, engage, engage. Promote interaction
- Be mindful of what is posted online, especially on Facebook itself, as this can come back to embarrass your business in a big way!
