by Clarence Fisher | Apr 14, 2013 | Blog, Social Media Marketing
LinkedIn is a fantastic resource if you use it well. With only a bit of work, you can gain maximum leverage from your LinkedIn account. Update your profile to match any info about you on your company website. Consistency is key. Join groups related to your peers, your...
by Clarence Fisher | Apr 13, 2013 | Blog, Small Business Marketing
Many entrepreneurs find themselves overwhelmed at first. There’s everything to do and not enough time to get it all done. We all know the importance of having a to-do list, but no less important is to know the things which aren’t worth your time and to stop doing them...
by Clarence Fisher | Apr 12, 2013 | Blog, Small Business Marketing
These days, having a solid slogan can make all the difference. Creating just the right slogan isn’t as straightforward as just throwing a handful of writers in a room for a few hours, though. The top slogan writers agree that the best slogans most often arise...
by Clarence Fisher | Apr 11, 2013 | Blog, Small Business Marketing
It’s no big secret that mobile has captured the imagination and a lot of market share when it comes to online shopping. In its early years mobile faced many challenges, such as people not trusting their provider to provide a safe, secure transaction, to the prevailing...
by Clarence Fisher | Apr 10, 2013 | Blog, Social Media Marketing
Way back in the day (last year) it was a somewhat simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have decent, unique content and create a slew of backlinks to them. Unfortunately, that’s no longer the case! Google, in...
by Clarence Fisher | Apr 9, 2013 | Blog, Small Business Marketing
Customer loyalty and rewards programs have been around for ages, though their online cousins are a relatively new addition into the mix. Businesses are always on the lookout for ways to keep loyal customers coming back for more, and increasing the lifetime value of...
by Clarence Fisher | Apr 7, 2013 | Blog, Search Engine Optimization
The buzz for 2013 has centered on the need for content marketing to become a critical aspect in your online marketing efforts moving forward. This might be a term you’ve heard but not know precisely just what it means. Content marketing is the practice of creating,...
by Clarence Fisher | Apr 6, 2013 | Blog, Small Business Marketing
Email marketing can be tricky enough without us making the task even more complicated. With mobile email open rates increasing quickly, it can be a virtual death sentence for your small business should you overlook optimizing your marketing emails for small screens....
by Clarence Fisher | Apr 5, 2013 | Blog, Small Business Marketing
A lot of times, it’s as much about what you don’t do as what you do. This could be particularly true of your website. There is a considerable amount of crazy things that can send website visitors streaming away from your website. Let‘s see which if any of these apply...
by Clarence Fisher | Mar 26, 2013 | Blog, Search Engine Optimization
So why use infographics? Infographics have taken our world by storm, as we are increasingly more inclined these days to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other...
