by Clarence Fisher | Aug 17, 2013 | Blog
Mashable is reporting that location based social networking company Foursquare is currently testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves on the...
by Clarence Fisher | Aug 16, 2013 | Blog, Social Media Marketing
Thought of using Vine for short, sharable videos for your business? If you haven’t, you definitely should. Making these videos is probably already within both your skill set and technology, as many are simply using their smartphones and publishing these by the...
by Clarence Fisher | Jul 6, 2013 | Blog
Anyone watching “Kitchen Nightmares” starring Gordon Ramsey a couple weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement for the social media disaster...
by Clarence Fisher | Jul 5, 2013 | Blog, Social Media Marketing
The term “vanity metrics” has made its way into the marketing vocabulary lately, and for good reason. What a great many use to determine “results” can quite often be misleading and due to this, it’s worth examining some of the marketing...
by Clarence Fisher | Jul 4, 2013 | Blog, Small Business Marketing
Despite all the ominous predictions of the demise of email marketing, what the evidence shows is that it’s still a vital component of your online marketing, now and also for the foreseeable future. As per Sign-Up.to’s 2013 UK Email Marketing Benchmark...
by Clarence Fisher | Jul 3, 2013 | Blog, Small Business Marketing
Everything comes full circle, even web design. You might not have seen it yet, but there’s a brand new trend out there, and its name is flat web design. It’s capturing the industry, and the thing is it’s really been around since Microsoft unveiled it...
by Clarence Fisher | Jul 2, 2013 | Blog, Small Business Marketing
Many small business owners are asking not only if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal...
by Clarence Fisher | Jul 1, 2013 | Blog, Search Engine Optimization, Small Business Marketing
Google is famous for coming up with new programs and then getting rid of them if they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? While many have predicted much the same fate for Google , an addition to this may just save the...
by Clarence Fisher | Jun 30, 2013 | Blog
There may well be no more important task for a content provider than to make sure you are persuasive with your copy. Sounds simple, right? Till you’ve tried it, perhaps. There is a reason top copywriters get paid the big bucks. Never fear however. You...
by Clarence Fisher | Jun 22, 2013 | Blog, Small Business Marketing
Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is a very important concept and marketing tool for...
