You may have heard the term cross-channel promotion tossed around, and were wondering what exactly it is and how can it benefit your business. In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience regardless of...
Chances are you’ve probably wondered the best way to combine the huge reach and networking ability of social media with your email marketing. All things considered, email is still a top-notch method for marketing, and social media can deliver huge audiences you...
Are you one of those people not ready to allow anyone to do anything in your business? Or do you like to delegate, looking to hand off tasks to people sometimes even less qualified than you, but still freeing you up to do other work? That’s the fundamental...
Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it has the advantage of being near immediate, very...
Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the most popular sites on the Web, but would be a fantastic place for small and large business alike to market. Not convinced? Well then have a look at 10...
The power of social media is an amazing thing, unless you find yourself on the wrong side of it! The wrong side being, of course, negative responses to your business, person, or products. If you’ve stepped in it, the right way to do damage control on your...
Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the...
Who could’ve thought that Instagram would become the web authority it has become in such a small amount of time? Exceeding 100 Million users, as well as been recently acquired by Facebook, all things are indeed rocking at this popular photo sharing site....
Thought of using Vine for short, sharable videos for your business? If you haven’t, you definitely should. Making these videos is probably already within both your skill set and technology, as many are simply using their smartphones and publishing these by the...
The term “vanity metrics” has made its way into the marketing vocabulary lately, and for good reason. What a great many use to determine “results” can quite often be misleading and due to this, it’s worth examining some of the marketing...
