Is DIY or DFY Digital Marketing Best For Your Small Business?

by | Feb 6, 2015

DIY Online Marketing Tools

Are you one of those people not ready to allow anyone to do anything in your business? Or do you like to delegate, looking to hand off tasks to people sometimes even less qualified than you, but still freeing you up to do other work?

That’s the fundamental difference between a do-it-yourself approach versus a done-for-you path. Each has its place; we’re not going to tout one over the other. Let’s just examine what you need to consider when deciding which style best suits your small business, specifically.

Tulsa Internet Marketing book

Is DIY or DFY better for your small business?

  • Ask yourself what you really want to do in your business. Do you want to be the one doing all or most of it, or do you really not want to “work” in your business much at all, choosing instead to be the executive or visionary.
  • Brutally assess your skill sets, and weigh whether or not it’s a good idea, expense and use of your time to do a particular task.
  • If you do hire out, get personal recommendations whenever possible.
  • Think carefully before opting to write your own copy, in particular sales copy and emails. These are two areas critical to your income, and if you don’t understand what you’re doing, it will show in your receipts!
  • Look to keep a unified look and vision to all your online properties. When you’ve got several people working on your business, it’s easy to lose your look and become fragmented. Stay clear about what you want to see!

Each business is different, and solutions will vary. There is no one size fits all here, but no matter which road you choose, remembering that the buck stops with you helps keep things in perspective!

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Clarence Fisher