Learn the Benefits of Combining Email and Social Media

by | Oct 21, 2015

Chances are you’ve probably wondered the best way to combine the huge reach and networking ability of social media with your email marketing. All things considered, email is still a top-notch method for marketing, and social media can deliver huge audiences you may not have been able to contact as yet.

So how exactly do we combine the massive reach of social media with the functionality and marketing potential of email? Here are 3 tips to get these two working well together.

3 Ways to Integrate Email Marketing with Social Media

Use social sharing icons in your emails – This is the easiest and yet still very productive tactic that you can do. At this time Facebook and Twitter users are your best bet for sharing your emails, with between 30-40% for every 100 emails opened. Facebook, Twitter and LinkedIn are the best when it comes to clicks on shared emails, turning in results of between 6.2 % and 7.9%. And just having the icons is not enough. You have to encourage your readers to share with anyone else who might find this useful.

Put opt-in forms on Facebook and Twitter – Now you can even mine your favorite social networks directly by adding opt-in forms directly in the platform. Obviously the same rules apply here, as you have to offer something worthy of someone giving you their email for you to add to their ever-growing email inbox. This can be a PDF report, webinar invite, a video series or your favorite lead magnet. This can generate a brand new audience to your marketing that has not seen your offers yet.

Run Retargeting Campaigns on Facebook and Twitter – Retargeting by itself is a great idea, but let’s take this one step further and run retargeting campaigns to people who actually click links in your emails. This can produce a scenario where you can send highly targeted ads to people who’ve already expressed a high level of interest. Presently the best platforms for this type of campaign are on Facebook and Twitter.

Utilize these 3 methods for integrating email and social media and you’ll soon discover the power of combining these methods.

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