Why You Should Be Marketing On Pinterest

by | Apr 14, 2014

pinterestWho knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the most popular sites on the Web, but would be a fantastic place for small and large business alike to market.

Not convinced? Well then have a look at 10 impressive reasons why you’ll want to consider using Pinterest in your marketing mix sooner rather than later!

10 Great reasons to use Pinterest for marketing

  1. Half of them are buyers! – Statistics show that more than 47 percent of online shoppers in the U.S. have bought at least partly from a recommendation on Pinterest.
  2. It’s a social media powerhouse – When it comes to e-commerce traffic, Pinterest receives a 41 percent share, while Facebook is second at 37 percent!
  3. You’ll make more money – The typical purchase by a customer that’s been referred off of Pinterest is $80, compared to $40 from Facebook.
  4. They don’t bounce – Pinterest users love to hang around for a while. For instance, they spend a whopping four and a half times more time on Pinterest than on LinkedIn.
  5. It’s popular – Pinterest’s popularity continues to grow quickly, making it now the 16th most visited site in the United States.
  6. Retailers love it! – A stunning 90 percent of US online specialty retailers employ Pinterest, which is an 81 percent increase from 2012.
  7. Pinterest users have disposable income – Pinterest users are doing well. On average a typical Pinterest user has an annual income of over $100,000 per year, and only 10 percent of them have an income less than $30,000.
  8. Ripe for rewards and deals – When moms were asked if they would like or follow a brand on Pinterest if rewards or deals were part of the deal, a good 50 percent said yes!
  9. Easily viral – It’s very common for a pin to go viral as more than 80 percent of Pins turn out to be Repins!
  10. A trusted source – Most importantly, a robust 81 percent of women online view Pinterest as a trustworthy source for information.

Click here to schedule a free marketing huddle! We’ll create a marketing plan together that’s unique to you and your business and guaranteed to be worth your time or we’ll give YOU $250!

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Clarence Fisher