LinkedIn has made great progress from the professional job posting site that got your resume posted to people who could hire you. While it still can serve that purpose in a somewhat more sleek way, LinkedIn has developed into must-do marketing resource for small...
You may have heard the term cross-channel promotion tossed around, and were wondering what exactly it is and how can it benefit your business. In a nutshell, cross-channel promotion is basically having an integrated plan for marketing to your audience regardless of...
Chances are you’ve probably wondered the best way to combine the huge reach and networking ability of social media with your email marketing. All things considered, email is still a top-notch method for marketing, and social media can deliver huge audiences you...
After creating that wonderful offer that is flat out sure to get your business to the next level, you set your sales page and other selling materials such as emails, landing pages, thank you pages and more. Then you send it out, and it falls flat. So what happened?...
Accomplishing all the tasks associated with running a business online can be an enormous undertaking, but the good news is that you don’t have to take all of it on yourself. The the reality is, there are people available who can do a few of the tasks you...
When you face this… Having to market your business with a small or non-existent marketing budget, you are forced to come up with creative yet effective ways to make things happen. Fortunately we live in an age where you have more outlets and opportunities at...
This is probably not groundbreaking news… Video is taking the online world by storm. In fact, Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video. This is both bad and good for marketers, since on the one hand...
Building Your Blog’s Audience If you hope to use your business blog to grow and engage your audience, you’re going to need to find ways to get the traffic to a point where someone other than your immediate family is reading it, am I right? Done...
When starting a new business, at some point you’re probably going to need to raise funds for it, and if you’re like most of us, you haven’t a clue regarding the types of questions you’ll need answers to, both for your business and for your...
Mobile computing has officially exited its infancy. If the ubiquitous presence of smartphones and tablets wasn’t testament enough, Google has offered final proof with the algorithm update they’ll be rolling out this month. As of April 21, websites must be...
