Offline Advertising Ideas for Local Businesses

by | Nov 6, 2015

Printed Material Is Still Effective

Even with online technology offering numerous marketing methods, you most likely still see fliers in your mailbox or on local community boards. This is because, it doesn’t matter what you think of conventional marketing, printed material is still effective.

A simple flier, for example, may be printed at a low cost and sent out around any local targeted area. Business cards are another type of printed marketing material that works miracles. The truth is, for every 2,000 business cards handed out, a company’s sales increase 2.5 percent. Lesson learned: print works.

Produce Press Releases

Despite the fact that everything that happens in your business might not be newsworthy, some events without doubt qualify. Will you be offering a Veteran’s Day discount for current and former service members? Create a press release. Having a sale to celebrate an expansion? Local journalists may believe it is deserving of the newspaper. Best of all, local newspapers will usually publish these stories in the paper and online.

Engage in Guerrilla Marketing

Guerrilla marketing is a method of advertising your company that is outside of the traditional methods. Most generally think that this is only successful if it is so extravagant that people must notice it, but thankfully, this is not the case. Anything from leaving a branded pen at your local bank, to working with different color Post-It notes to develop a mural, can be powerful if it gets peoples attention.

There is no question that marketing has mainly moved to digital media, but that does not mean older technique don’t still work. Provided that you get people’s attention you will have a successful marketing device, regardless of the platform.

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