How to Determine if Your Marketing Strategy is Falling Flat

by | Nov 11, 2015

A small business must always be expanding. Whether it is on social media or the company website, numbers that plateau are a sure indication that it’s time to revise a digital marketing strategy.

The number of internet users leaped from 738 million back in 2000 to a whopping 3.2 billion in 2015. More than 100 million new users are added each year, and if your reach is not steadily growing, this means something has gone bad in your marketing strategy.

Email Marketing Proves to be Effective

Research has revealed that 66 percent of internet users have bought a product or service thanks to email marketing messages. This should immediately nip the notion that ’email is worthless’ in the bud.

When looking at your email marketing metrics, even if it is only how many people read your messages, it is easy to see if they work effectively. Confirm your email addresses, ensure you have a simple method to opt out, and make sure that your messages are worth reading.

Monthly Goals are not Being Met

One of the most telling signs that a marketing strategy isn’t working is simply not meeting envisioned targets. Be it increasing sales by 1 percent each month or adding 20 new Facebook followers per week, something is stopping you from being successful. Of course, it’s possible that hopes were just set too high. But if goals that were once being reached are falling behind, it is time to rethink what’s happening.

A business will always fail if major problems are not tackled. Fortunately, the same is not true for marketing strategies. Making small tweaks in your strategy may very well be all you need to get your business back in line.

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