When you face this…
Having to market your business with a small or non-existent marketing budget, you are forced to come up with creative yet effective ways to make things happen.
Fortunately we live in an age where you have more outlets and opportunities at your fingertips than ever before. What is required is a little grit and determination.
So in this post we’re going to have a look at 5 effective ways you can market your business on a limited budget. We’ll detail them; all you have to do is do them!
5 Methods to Effectively Market your Business with a Small Budget
Be Social-Minded – Right now social media is where the people are, and you would be missing out if you did not take advantage of this. Social sites offer you the best opportunity to share your content to a vast audience, many of whom you are not yet connected to! Get active on Facebook, LinkedIn, Twitter and also Pinterest and Instagram if you have ANY visual aspects to your business. This is excellent for direct traffic, referrals, and customer service.
Utilize Email – There is no reason not to build and maintain an email list for your business. In fact, running without one, seriously hampers your long-term prospects. You can count on your competition using one. If you’re afraid of costs, there are great free solutions like Mailchimp if you’re just starting out. You can upgrade to a paid account when your business justifies it.
Create a Destination Blog – Creating a blog that grows in stature, has repeat visitors and is shared widely is a tremendous asset for a small business on a limited budget. You can really do anything you want from your blog platform; build your lists, conducts surveys, hold contests, build authority, announce new products and sales. Make your blog the hub of activity around which your business operates.
Get Visual – These days we are a visual bunch, and it’s a proven fact that visual content engages and interests your audience many times more than just text. Employ videos, infographics, memes, images and other visuals with everything you do. You will get less bounces, more engagement and ultimately better results.
Start with Paid Advertising – Now don’t stop reading here, because you feel you haven’t got the money to do this, or the time to learn it. Frankly, it’s flat out cheap to start using paid ads, ($1-$5 a day) and at those prices, you can not only afford it, but can also learn on the job at a low cost. Paid ads are the quickest and most targeted way to get new prospects to your website, end of story. Don’t believe that, try it!
Want to know the quickest and easiest way for you to get more customers, clients or patients, so you can outspend, out-market and out-grow your competition?
Click here to schedule a free marketing huddle! We’ll create a marketing plan together that’s unique to you and your business and guaranteed to be worth your time or we’ll give YOU $250!
