Mobile computing has officially exited its infancy. If the ubiquitous presence of smartphones and tablets wasn’t testament enough, Google has offered final proof with the algorithm update they’ll be rolling out this month. As of April 21, websites must be...
There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can...
It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is...
It’s oftentimes challenging to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not? Unfortunately...
If you’re like most business owners, you experience a tiny bit of panic when your website’s ranking in Google’s coveted “7 Pack” of local listings begins to drop. Rightfully so. We all depend on ranking well in our local area, and when...
How to Repurpose Your Content Eight Ways We all know that content creation isn’t for the faint of heart. It takes lots of time and effort to put together content that stands out. All the more reason to not let it stop there! Repurposing your content is a smart...
Today’s content marketing strategies are multi-lingual: they communicate in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a spot at the table. Microcontent? What...
One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is a huge task to attempt, especially if you’re a new comer to online marketing, but we feel it’s an effort worth making, even at a...
Has Google+ turn into an afterthought in your social media marketing plan? When was the last time you even took a look over there? You may also be wondering if Google+ is or ever will be a viable tool for your business. You’re not alone because many are still...
Google is famous for coming up with new programs and then getting rid of them if they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? While many have predicted much the same fate for Google , an addition to this may just save the...
