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Why It Makes Dollars and Sense to Use PPC with Organic Search

Why It Makes Dollars and Sense to Use PPC with Organic Search

by Clarence Fisher | Jan 10, 2015 | Blog, Google Adwords, Search Engine Optimization

There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can...
How Will Local Search Be Impacted by Google Pigeon?

How Will Local Search Be Impacted by Google Pigeon?

by Clarence Fisher | Oct 23, 2014 | Blog, Search Engine Optimization

It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is...
Don’t Buy These SEO Services Any Longer!

Don’t Buy These SEO Services Any Longer!

by Clarence Fisher | Oct 6, 2014 | Blog, Search Engine Optimization

It’s oftentimes challenging to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not? Unfortunately...
Several Reasons Your Local Rankings May Sometimes Fall

Several Reasons Your Local Rankings May Sometimes Fall

by Clarence Fisher | Sep 11, 2014 | Blog, Search Engine Optimization

If you’re like most business owners, you experience a tiny bit of panic when your website’s ranking in Google’s coveted  “7 Pack” of local listings begins to drop. Rightfully so. We all depend on ranking well in our local area, and when...
How to Repurpose Your Content Eight Ways

How to Repurpose Your Content Eight Ways

by Clarence Fisher | Apr 16, 2014 | Blog, Search Engine Optimization

How to Repurpose Your Content Eight Ways We all know that content creation isn’t for the faint of heart. It takes lots of time and effort to put together content that stands out. All the more reason to not let it stop there! Repurposing your content is a smart...
The Future of Content – Microcontent?

The Future of Content – Microcontent?

by Clarence Fisher | Jan 20, 2014 | Blog, Search Engine Optimization

Today’s content marketing strategies are multi-lingual: they communicate in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a spot at the table. Microcontent? What...
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