There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can...
It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is...
It’s oftentimes challenging to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not? Unfortunately...
If you’re like most business owners, you experience a tiny bit of panic when your website’s ranking in Google’s coveted “7 Pack” of local listings begins to drop. Rightfully so. We all depend on ranking well in our local area, and when...
How to Repurpose Your Content Eight Ways We all know that content creation isn’t for the faint of heart. It takes lots of time and effort to put together content that stands out. All the more reason to not let it stop there! Repurposing your content is a smart...
Today’s content marketing strategies are multi-lingual: they communicate in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a spot at the table. Microcontent? What...
