A few of the things you’ll need in a service include the ability to deliver your emails promptly and consistently, but in addition has the tools necessary for you to properly analyze your campaigns. You also need the capability to send and schedule emails, the ability to use both plain text and html, email tracking, analytics, a form builder and more.
So which do you pick?
There are numerous capable services, though each has its own eccentricities and advantages.
To assist you in choosing we’ve covered five of the most popular ones used by online marketers.
5 Top email marketing applications
- AWeber – AWeber has earned a reputation as one of the best, due largely to best deliverability in the business. They have quite explicit policies about the makeup of your lists. No adding lists you’ve purchased or otherwise come across into their system; they have to be very clean. They stress double-optin, and while you can do single optin, you have to jump through some hoops to do so. They have a user friendly interface, good reporting, and their forms builder is a breeze to use. Prices start at $19 a month.
- GetResponse – This service is the favorite among a lot of affiliate marketers, because they are very friendly to them. Offering a good form builder, GetResponse is a terrific choice to start. They offer a 30-day free trial, and prices start at $17 after that. (Good deals are available!)
- MailChimp – An awesome spot for beginning email marketers, they have a free option (albeit with no autoresponders) and are very easy to use. They’ve got good analytics, including tweet trends, goal tracking, revenue charts and social analytics, good deliverability, and easily integrate with your social media accounts. Their builder is sub-standard, but everything considered, MailChimp may be the best value for your money.
- iContact – iContact has an easy to use interface and they are attractively priced, starting at around $10 a month. iContact makes it simple to integrate with a lot of other services as well, such as SalesForce, Google Analytics and others. One negative is that they have no customer service available on the weekends.
- Constant Contact – ConstantContact is more than an email service provider. This is both a plus and a negative. They offer a number of other services, such as apps and integrations, a daily deal application (a la Groupon) and also give you a free trial. One major negative thing is that they have the lowest deliverability among the major services, and the site itself is awkward and difficult to navigate.
Whoever you choose, make sure they have what you need in an email mailing service. Used wisely, this can be one of your most useful online marketing tools.