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Pinch and Zoom Spells Doom: Google’s New Mobile Friendly Website Standards

Pinch and Zoom Spells Doom: Google’s New Mobile Friendly Website Standards

by Clarence Fisher | Apr 22, 2015 | Blog, Search Engine Optimization

Mobile computing has officially exited its infancy. If the ubiquitous presence of smartphones and tablets wasn’t testament enough, Google has offered final proof with the algorithm update they’ll be rolling out this month. As of April 21, websites must be...
Using Social Proof to Generate More Sales

Using Social Proof to Generate More Sales

by Clarence Fisher | Apr 8, 2015 | Blog, Protect Your Reputation

We’ve all done it… Let’s face it, we’ve all used the recommendation of others to help us decide whether or not to buy a product or service. It’s basic human nature. Jonathan Swift said “It was a brave man that first ate an...
5 Tips to Remember When Designing Responsive Websites

5 Tips to Remember When Designing Responsive Websites

by Clarence Fisher | Mar 31, 2015 | Blog, Small Business Marketing

Responsive design is certainly the buzzword for web design these days, and for good reason. The proliferation of mobile devices, accounting for around half of all web searching, gives added importance to making sure your pages render well on any device. There is a lot...
Is DIY or DFY Digital Marketing Best For Your Small Business?

Is DIY or DFY Digital Marketing Best For Your Small Business?

by Clarence Fisher | Feb 6, 2015 | Blog, Social Media Marketing

Are you one of those people not ready to allow anyone to do anything in your business? Or do you like to delegate, looking to hand off tasks to people sometimes even less qualified than you, but still freeing you up to do other work? That’s the fundamental...
Why It Makes Dollars and Sense to Use PPC with Organic Search

Why It Makes Dollars and Sense to Use PPC with Organic Search

by Clarence Fisher | Jan 10, 2015 | Blog, Google Adwords, Search Engine Optimization

There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can...
How Will Local Search Be Impacted by Google Pigeon?

How Will Local Search Be Impacted by Google Pigeon?

by Clarence Fisher | Oct 23, 2014 | Blog, Search Engine Optimization

It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is...
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