You had a marketing plan all set to go for Q2. Maybe it was focused on summer fun, like travel and sports. Then March hit, and the whole thing had to be thrown out the window. Where do you go from here? This pandemic won’t go away overnight, letting us all pick up...
No doubt, your business has some sort of social media presence. And, hopefully, you’re using it to rake in leads like nobody’s business. But if you’re struggling in the lead department, or if you just want more paying customers (always a good goal), you can implement...
Times are tough, but there are ways to mitigate the impact on your business. As you read this, I’m sure you are currently considering — or already have considered — the various ways that an economic downturn could affect your business, and what marketing strategies...
A large majority of your audience is probably attached — more than they want to admit — to their phones. So, as you seek to drive more sales, you’ve got to meet your customers where they are. Sending out engaging text messages is one of the latest ways to increase...
The path to a customer purchase can begin and end at any time, in any location and on any device. Because of this, it’s becoming apparent that businesses need to create a seamless experience across the entire process. With so many devices available to complete a task,...
When you’re just starting a business, you need to work hard to gain traction. Over time, however, you may notice that you need to change your strategy to continue to grow your business. One of the most effective ways to boost conversions and generate more revenue is...
When done correctly, a marketing campaign has the ability to resonate with the audience long after it’s out of the spotlight. Campaigns make brands memorable and influence the customer toward a certain action. They give brands personality and emotion. If you want a...
Manipulation is the ability to change the behavior or perception of others in clever or unscrupulous ways. For many, the word has negative connotations. As such, the idea that manipulation can be used for marketing conjures up images of scare tactics and deception....
With the increasing access to information on the internet, customer expectations are higher than they’ve ever been. The competition is fierce. Customer trust has always been important for a brand’s growth and success, but this new environment makes it absolutely...
Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience, hit new target markets and provide value to your customers. Content is about more than blog posts. There are many types of...
