As a small business, you always want to find effective and innovative ways of selling your products or services. While some of this comes down to paid advertising, a large portion of it is also related to how you present your products and services. If you are still...
Small businesses are always looking for ways to use their marketing budget as efficiently as possible. One of the many strategies is to incorporate in any marketing budget efficiently is TikTok, the fast-growing social media platform. But how can you use TikTok in...
After the year we’ve all had, seeing a much brighter economic forecast for the year ahead is music to our ears. Now is the time to make sure you’re ready to take advantage of it! Here are 8 things you can do today to make the most of your opportunities in the year...
The COVID19 pandemic has had a drastic impact on every business. The retail industry was among those that hit the hardest. As venturing outside quite literally became the difference between life and death, retail outlets were forced to shut down as governments across...
If there is one thing that the pandemic clearly proved, it’s that every business should have the ability to take online orders. Customers are shopping online more now than ever before, and there is no sign that the trend will slow down even as the pandemic does....
The newest social media app on the scene is an invite-only platform called Clubhouse. With its exclusivity and limitation to iPhones (for now), there are a lot of questions about this new app and what it brings to the table. Get a quick overview of Clubhouse and learn...
If your experiment was a success, that’s great! Now ask yourself another question and start over. By working your way through this process, you can improve your CRO by focusing on your products and your customers. Don’t rely on some “established wisdom” that may not...
Professional copywriters are experts in sales and human psychology. They know what makes people tick and how to connect with an audience to get them to spend their hard-earned dollars on a product or service. They’re also very expensive. A top-tier copywriter can...
Does website speed really matter? Let’s put it this way—how long would you wait for a website to load on your desktop or mobile before getting frustrated and going to a different site instead? There have been myriad statistics on the topic, and if there’s one...
There are never enough hours in the day. We get so bogged down in the minutiae of keeping the gears running that it doesn’t leave much time for big picture planning or strategy sessions. With some clever workflow automation tools, you can slash the time you need to...
