First, it was Snapchat. Then Instagram released their Stories feature, followed by Facebook. Now, LinkedIn has hopped aboard, with their new LinkedIn Stories feature. Available only on the LinkedIn app, stories let brands reach their professional connections with...
Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of...
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged....
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the Karate Kid franchise’s continuation, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest...
Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see...
Considered by some to be the stuffy cousin of the younger and hipper social media platforms, LinkedIn actually has some great features. You may not find food photos or videos of the hot new dance challenge…but what you will find are leads. In fact, 93% of...
Does it feel like you are reading a foreign language when you look at your weekly and monthly marketing reports? Learn how to decipher the key metrics so you can use them to build a foundation for higher conversion rates. Do your eyes glaze over when you look at your...
Are you looking for creative Halloween marketing ideas for your business? These spooky ideas can help you grab your customer’s attention and achieve a successful marketing push before the holidays. Double-double toil and trouble—Halloween marketing ideas can help you...
Guest posting has long been a tool in the content marketer’s arsenal. But it’s still one of the more misunderstood tactics, with unscrupulous SEOs sending out poorly written content and breaking the rules for links. When done right, guest posting still has a lot of...
The goal of any legitimate SEO strategy is to funnel more traffic to your website. But instead of seeking to rank high on the first page of Google Search’s results (which is important in its own right), today I’m going to go over X tips for landing features snippets...
