Today’s content marketing strategies are multi-lingual: they communicate in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a spot at the table. Microcontent? What...
One of the most significant mistakes that a startup website could make is to totally ignore SEO from the beginning. It is a huge task to attempt, especially if you’re a new comer to online marketing, but we feel it’s an effort worth making, even at a...
Has Google+ turn into an afterthought in your social media marketing plan? When was the last time you even took a look over there? You may also be wondering if Google+ is or ever will be a viable tool for your business. You’re not alone because many are still...
Google is famous for coming up with new programs and then getting rid of them if they don’t work out. Anyone remember Google Wave, Google Buzz and now Google Reader? While many have predicted much the same fate for Google , an addition to this may just save the...
The buzz for 2013 has centered on the need for content marketing to become a critical aspect in your online marketing efforts moving forward. This might be a term you’ve heard but not know precisely just what it means. Content marketing is the practice of creating,...
So why use infographics? Infographics have taken our world by storm, as we are increasingly more inclined these days to process data visually than through the written word. Neuroscience explains why: according to research from 3M (maker of Post-its, among other...
