by Clarence Fisher | Jun 22, 2013 | Blog, Small Business Marketing
Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is a very important concept and marketing tool for...
by Clarence Fisher | Jun 6, 2013 | Blog, Small Business Marketing
Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a...
by Clarence Fisher | Jun 5, 2013 | Blog, Small Business Marketing
Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It’s far easier to market to a person that has done business with you rather than gain a new customer, and requires not nearly as...
by Clarence Fisher | Jun 3, 2013 | Blog, Small Business Marketing
It would only stand to reason that a smaller, more agile company would be best positioned to create the most revolutionary ideas. Well, this isn’t necessarily so. Lacking several key ingredients, such as money for R & D, available staff, and a lack of vision...
by Clarence Fisher | Jun 2, 2013 | Blog, Small Business Marketing
SMS marketing, which stands for simple message service, has shown to be a feasible substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why...
by Clarence Fisher | Jun 1, 2013 | Blog, Small Business Marketing
Despite the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a way of marketing your local business, we’d beg to differ. There are a variety of factors that go into making these dailydeal sites work for your business,...
