The age of looking at mobile marketing as just a “fad” or the “next big thing” is over. It’s here, it’s big, and it’s only going to get bigger. A freshly released survey by the Web.com group found that some 69 percent of those...
10 Best ways to Fix Your Small Business Marketing Why are we always wanting the easy way out, when we have tried and tested methods to allow us to improve our marketing right in front of us? Try to shut out all the noise generated by the next shiny new toy, and focus...
Dealing with the Tabbed Inbox in Gmail No doubt you’ve heard or seen the uproar about Google’s new change to Gmail. In their infinite wisdom they’ve reached the conclusion that they could manage your inbox better than you can, and have...
Back in the day, it was sometimes enough to slap up a site and open for business, and you’d probably do okay. Not any longer. Competition is keen, and those that don’t understand that delivering value is the primary goal of any business online are going to...
Okay, here’s a little freebie for someone out there. It’s completely mystifying why some sharp home decor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Basically...
When it comes to judging how well our marketing practices are doing, it’s smart to look at how well they convert into sales, opt-ins or any other actions, and base our decisions concerning future marketing based on these facts. Email marketing has been a success...
