Never underestimate the power of local marketing! Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is to a business. It’s so important, in...
If you run a local business, you must have an online marketing strategy. Statistics show that 81 percent of consumers engage in online research prior to large purchases, proof of online marketing’s importance. Offline marketing, however, must not be overlooked....
Tired of busting your marketing budget with little to no return? Do what Dr. Travis Ring of Eastern Oklahoma Chiropractic did to market smarter, not pricier … How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me...
Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific...
Many marketers will say that television commercials are outdated. Indeed, 2017 is the year that experts predict digital marketing spending will outpace television advertisements. Of course, this doesn’t make it a waste of money. Depending on your targeted demographic,...
In some industries, trade show attendance is just a fact of life. In others, attending a periodic event can still do great things to promote the local business. Regardless of which situation a budding entrepreneur is in, there are certain trade show mistakes that must...
