Why Your Online Marketing Should Be Complemented by Offline Strategies

by | Aug 31, 2017

If you run a local business, you must have an online marketing strategy.

Statistics show that 81 percent of consumers engage in online research prior to large purchases, proof of online marketing’s importance. Offline marketing, however, must not be overlooked. Your online marketing agency can sometimes provide tips, or you could try out your own luck. Regardless of your method, offline marketing will definitely complement your online strategy.

Reach Consumers that Online Marketing Can’t

No matter how hard you try, some people will never see your online marketing. This stems from the fact that 13 percent of U.S. citizens still do not utilize the web. This is particularly true for people in rural areas and those who belong to older generations. Offline marketing is the only way to reach certain potential customers.

Online Buyers Go Through Offline Channels

Many believe that every aspect of making a purchase is not handled exclusively online. Research statistics, though, debunk this widespread myth. Of all online consumers, a full 40 percent are influenced by offline sources before making their online purchases.

These offline sources can be anything from billboards to TV ads. Whichever offline method it is, statistics do not lie when showing the benefits of offline marketing to your online strategies.

Great Exposure, Low Price

You must never sacrifice your online marketing for anything, but offline strategies are a low-cost way to complement your online methods. Guerrilla marketing techniques, for instance, continuously prove their value when done correctly. People can be pointed to your online sources through an offline presence. This is great because online promotions can run the risk of oversaturation. It is important to consider that offline and online strategies will always benefit each other.

Whatever online marketing services you receive can only benefit from offline strategies. Luckily, it does not cost much to achieve that goal. Because of this, the additional effort you put in will be well worth the endeavor.