Latest company updates and industry news
How to Effectively Manage Your Online Reputation
We've all seen just how fast word travels these days, and nowhere is that more important to your business than in the world of your online reputation. What took you several years to build can be destroyed in seconds. If you're not up to pace on why exactly your online...
How to Take Full Advantage of Instagram at Your Business
Marketers searching for a way to engage and grow their reach would be well advised to consider the meteoric growth and popularity of Instagram, a free online photo sharing and social network platform acquired by Facebook in 2012. Instagram allows members users to...
How Can You Use Facebook Graph Search in Your Business?
The latest in a never-ending stream of Facebook rollouts is now with us, and it's called Facebook Graph Search. It is Facebook's newest entry in the search game, and it appears that they've really found a new and different vein. Still in Beta, Facebook Graph Search...
Don’t Let Your Website Design Make Consumers to Leave
Okay, so take a guess: how long do you think it takes the average person to form a first impression after landing on your webpage? A study by researchers at the Missouri University of Science and Technology in 2012 discovered that it takes all of two-tenths of a...
Email Open Rates – 10 Ways to Get More Customers to Open Your Emails
Improving the email open rates of your existing list is pretty high on the list of best ways to increase your bottom line easily. It's far easier to market to a person that has done business with you rather than gain a new customer, and requires not nearly as much...
Why can’t small businesses innovate?
It would only stand to reason that a smaller, more agile company would be best positioned to create the most revolutionary ideas. Well, this isn't necessarily so. Lacking several key ingredients, such as money for R & D, available staff, and a lack of vision that...
Why Should You Give SMS Marketing a Try?
SMS marketing, which stands for simple message service, has shown to be a feasible substitute for email marketing. It’s getting harder and harder to find people who are not using text messages in one form or another, and they are not only the world of pre-teens. Why...
Are Daily Deal Sites Really Tools of the Devil?
Despite the vitriol that’s been written about daily deal websites, and how they are all universally “out” as a way of marketing your local business, we’d beg to differ. There are a variety of factors that go into making these dailydeal sites work for your business,...
Boost Your Event ROI
Planning to host a live event, trade show, seminar, or conference soon? Use mobile and social media before, during and after for maximum impact. Some tips: # Hashtag mentions of your event so attendees can connect beforehand. Plan for SMS mobile messaging service...
Do You Need A Break From Your Business?
Is It Time to Blink? As business owners, we run hard. We do it all, all too often. We rarely power down completely. There’s just too much weighing on our shoulders, too much responsibility between meeting payroll, reaching goals, compliance costs and hassles – and...
Does marketing automation fit in your business?
Are there simply not enough of you? Do you feel not only overwhelmed with the mountain of tasks that lie before you daily, but also more than a bit afraid that something is slipping through the cracks? You’re not the only one. Because of the complexity and the amount...
Using Press Releases To Tell the Story of Your Business
Once Upon a Time: Press Releases Tell the Story of Your Business Are you using the power of press releases to build your reputation in the business world, get highly-targeted web traffic, and create buzz about your company’s products and services? Even if you are...