SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
How to Repurpose Your Content Eight Ways We all know that content creation isn’t for the faint of heart. It takes lots of time and effort to put together content that stands out. All the more reason to not let it stop there! Repurposing your content is a smart...
Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the most popular sites on the Web, but would be a fantastic place for small and large business alike to market. Not convinced? Well then have a look at 10...
