Way back in the day (last year) it was a somewhat simple proposition to rank your pages in Google’s search engine results. Optimize the pages, have decent, unique content and create a slew of backlinks to them.
Unfortunately, that’s no longer the case!
Google, in their pursuit to develop a more relevant, social selection of search results, has made the game a bit more elaborate. In addition to making sure we are still performing most if not all of the aforementioned tasks, social signals now are playing a vital part in the Google search results algorithm, the formula designed to determine where our pages rank in the search stratosphere.
So exactly how do we create these “social signals”?
So how do we do this without tearing out all our hair? Listed below are three easy ways you can quickly increase customer engagement, grow your audience, and boost word of mouth concerning your business.
- Use images and videos – Like it or not, we are now a society that thrives on images. Most would, whether by time necessity or purely visual stimulation, prefer to watch and see instead of read. According to Facebook photos and videos attract 53% more “likes” than text alone.
- Make sure to post later on in the day – Engagement by means of liking, sharing and following, is far more likely to occur later in the day or early evening, according to research from social media expert Dan Zarrella. Even if you post in the morning, as you’re getting going, make sure to check back later. It will pay off!
- Be quick on the draw – Don’t leave people hanging! They’re wanting to engage with you, so make it a standard practice to reply to comments, tweets and status updates as soon as you can.
Don’t be like Freddie!
Professional golfer Freddie Couples was asked once why he never answers the phone. His reply was, “there might be someone on the other end.” Don’t be like Freddie! Engage with your followers!