After your homepage, the About Us page may be the most visited page on your website. And yet, too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about their passion for making widgets or selling real estate and call it...
When you’re planning a meal out for a special birthday or anniversary, how do you decide where to eat? You might go with an old favorite that you know you can rely on. But if you want to try something new, you’ll probably seek a recommendation. This...
Being a content creator can feel like the Indy 500. The gas pedal is on the floor, but it’s just left turn after left turn. And every time you lift your head and look around, you’re on the same oval track, unable to punch through the pack of cars keeping pace around...
In ancient times, a powerful king oppressed his people. The citizens of the land feared the king and begged the gods for help. So the gods created a wild man that could equal the king and stop his misdeeds. The wild man and the king fought a great battle, but the king...
It feels like every time we master an Instagram feature, they release a new one. Got the hang of stories? Well, now learn IGTV! Doing well with IGTV? Too bad, time to figure out Reels. The different types of accounts on Instagram — Personal, Business, and Creator —...
Have you considered sending out business Thanksgiving cards instead of Christmas cards? Discover how you can stand out among your competitors and create more sales opportunities this holiday season. Nearly every business sends Christmas cards, but what about...
As a small business owner, you probably know the value of SEO for getting more website traffic that you can convert to customers. So maybe you started with a little research, figuring you’d like to DIY your digital marketing efforts for a while and see what you can...
A negative review doesn’t have to spell disaster for your business reputation. Find out how to respond to negative reviews and transform them into an opportunity to showcase your exceptional customer service. A negative customer review can send chills down the spine...
With small businesses providing the majority of Facebook’s advertisers, the platform is naturally invested in helping the “little guys” weather the coronavirus storm. So in May of 2020, they announced a new feature to help small businesses sell — Facebook Shops. This...
How’s your customer feedback system working for you, or do you even have one? Discover how to get more positive customer feedback and what you should do with it. Is your business leveraging a customer feedback system? Or are you still scrambling around trying to...
