Most businesses are sitting on a goldmine of untapped potential. Do you know what it is? It’s your past customers. These are people who are already brand-aware, have weighed the pros and cons, and ultimately decided that they trusted you enough to hand over some of...
Perfecting your web page is very important in today’s market but reputation management is equally as important. Buyers could come upon negative reviews when looking for your business name or a branded product. A local business can create Facebook, Twitter, Yahoo...
When new leads sign up for your email list, what is the first communication they receive from you? If you want to reduce unsubscribes and set the stage for a robust open rate, you’ll need a high-quality welcome email series to keep your list warm and engaged....
Kentucky Fried Chicken brought back vintage chicken buckets from 1966 and 1971 for the holiday season. Cobra Kai, the Karate Kid franchise’s continuation, is one of the most popular shows on Netflix. And the Nintendo Switch continues to be one of the hottest...
Facebook is one of the few social networks that has a profound impact on our lives. It has quite literally changed our lives. Billions of people use Facebook every single day to stay in touch with their friends and family. They also use it to catch up on news, see...
Are you feeling intimidated by the idea of streaming live video on social media? You’re not alone. The idea of showing your face and talking to your audience without the benefit of editing is a bit daunting to many. But going live has many benefits, from “beating”...
If one thing has become clear, it’s those small businesses can’t just wait out COVID-19 and hope for the best. We’re over eight months into the pandemic, and no one knows how much longer it will be before a vaccine is approved and distributed. According to research...
If you’re working on growing your email list, you probably have a lead magnet to encourage sign-ups. This piece of free content entices leads to giving you their email addresses in return for a guide, video training, case study, or whatever “goody” you’ve chosen to...
With 2021 right around the corner and a pandemic still affecting the way we live and sell, it’s time to look to the future. An unpredictable year has made businesses wary about investing too much into their marketing strategies, and that’s certainly...
If you have a business blog, driving traffic is probably your #1 issue (after creating content, that is!). A good SEO strategy is a major component of getting more website visitors, but it takes time. And competing with bigger, more established businesses can be...
