What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and...
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening. We’re here to help. Everyone needs...
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses. They succeed by marking their results, experimenting with optimization changes, and measuring again. You should go through this process,...
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a...
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. It has been years since platforms like Facebook, Instagram, and LinkedIn were first introduced. They have evolved from an occasional...