What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, in a given niche. They know a lot about their area or field of influence and people look to them for recommendations and...
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening. We’re here to help. Everyone needs...
There is no official playbook for getting great social media performance. Those who succeed get there by making educated guesses. They succeed by marking their results, experimenting with optimization changes, and measuring again. You should go through this process,...
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a...
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. It has been years since platforms like Facebook, Instagram, and LinkedIn were first introduced. They have evolved from an occasional...
As competing for user attention with content and social media marketing gets more challenging, keeping up with the latest trends is essential for achieving ROI on your campaigns. According to a recent survey of 344 social media managers, almost 80% of businesses use...
We’ve identified five digital marketing trends that will help you grow your business in 2018! In 2018, you need a sales and marketing plan that makes the best use of digital marketing to create more visibility and drive revenue. The businesses that are able to...
Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the...
Anyone watching “Kitchen Nightmares” starring Gordon Ramsey a couple weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy’s Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement for the social media disaster...
Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren’t prone to making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to emerge from. Social...
