Does website speed really matter?
Let’s put it this way—how long would you wait for a website to load on your desktop or mobile before getting frustrated and going to a different site instead?
There have been myriad statistics on the topic, and if there’s one thing the results have in common, it’s this: most people aren’t willing to wait more than 2 seconds before clicking away from your website. And truth be told, you can’t blame them.
In 2021, site speed is more important than ever.
We live in a world where people expect instant gratification. Your business prospects don’t have the time or the desire to wait for your website to load. Even Google made sure to consider site speed in its latest update—the Core Web Vitals.
This year, countless businesses will suffer the consequences of having a website that doesn’t provide the page experience to meet Google’s standards. They will see their website ranking tank or even disappear.
Now is the time to assess your website speed and ensure it will make the cut for Google’s algorithm update.
Keep reading to learn five reasons you should optimize your web pages for speed immediately:
#1: Site speed is now one of the most important ranking factors for websites.
It’s a well-known fact that search engines love speed.
In its latest update, Google is deciding whether your website has a good user experience. If it’s missing the mark in any of the three “Core Web Vitals,” your website ranking could tank. These vitals involve:
- Loading performance
- Responsiveness to user input
- Visual stability
While Google made the announcement in May 2020, the new page ranking factors will kick in sometime during 2021.
What does this mean in terms of SEO?
If you own a slow website, the search engines can only crawl a small part of it using the allocated crawl budget. In other words, a slow website could negatively affect your indexation, allowing your competitors to rank ahead of you.
Tip #1: Act now to improve your website and redeem your place among the first results in Google! Tulsa Internet Marketing is here to help.
#2: A website that loads in less than 2 seconds makes a strong, positive impression.
First impressions always count, especially when it comes to your website. Each visitor is a potential customer, so the faster your website loads, the better.
A website that loads immediately looks professional and will make a strong first impression on your visitors. A website that loads slowly, on the other hand, could make your visitors feel insecure or even bored with the wait.
Tip #2: You rarely get a second chance to make a good impression, so make the first one count. If you believe your reputation as a business is important, let us show you how to optimize your website for speed today!
#3: Page and website speed is vital to the overall user experience.
A great website is all about a positive user experience.
The faster your pages load, the more time people will spend on your website, lowering your bounce rate as a result. The longer your pages take to load, the more likely it will negatively impact yourconversion rate in the long run.
Tip #3: Make sure to optimize your code, reduce the number of redirects on your website, optimize your images, and improve your server response time right away. By increasing the speed of your website, you will create a much better experience for your visitors.
#4: The faster your website loads, the more likely you will convert prospects into customers.
Most people today live life in the fast lane—as a result, they tend to be impatient. If your website is slow, you will not only suffer the consequences in your Google ranking, but it may also drive potential customers away before you have the opportunity to engage them. If your website takes longer than 2 seconds to load, chances are high as many as half of your visitors will click away.
Tip #4: The sooner you optimize your website for speed, the fewer prospects you will lose to the competition!
#5: Speaking of competition, a fast website will set you apart from your top industry competitors.
Looking for one more reason to optimize your website for speed? Think long and hard about your competition!
Site speed affects your website rankings, it impacts the user experience, and it affects your conversions. So, why would you allow the competition to get ahead when you could optimize your website for speed and enjoy the benefits right away?
Tip #5: Did you know even a fraction of a second could affect your sales and conversions? Don’t give your potential customers a reason to run to the competition—invest in your online presence today!
At Tulsa Internet Marketing, we can identify any existing performance problems with your website and implement the changes to bring your website up to speed—literally! Don’t waste another day worrying about your website ranking or user experience. Connect with us now to take the crucial steps necessary to protect your business website and overall online presence.