There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can...
It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is...
LinkedIn is a great source of leads and professional contacts, if it is used properly. Given that LinkedIn sends four times as many leads directly to your homepage than both Facebook and Twitter combined, it’s time to take this platform seriously. But all of...
Google Hangouts were made to take advantage of the best of both video and social media, by creating a platform where you and your audience can interact and educate. Unlike most traditional webinar platforms it has the advantage of being near immediate, very...
It’s oftentimes challenging to know what exactly to do when you’re trying to get your site ranked in the search engines. You’ll hear a lot of advice, some of it actually good, but how do you know what to listen to and what not? Unfortunately...
We have likely all heard the now-famous stat that more than 75 percent of us admit to taking our smartphone into the bathroom with us. I suspect that’s a low number. Mobile has thoroughly wormed its way into the very fabric of our lives, so much that our days...
