5 Ways to Market Your Small Business on a Limited Budget
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] When you face this… Having to market your business with a small or non-existent marketing budget, you are forced to come up with creative yet effective ways to make things happen. Fortunately we live in an age where you have more outlets and opportunities at your fingertips than ever before. What is required […]
Check Out These 7 Awesome Ideas for Creating Killer Videos
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] This is probably not groundbreaking news… Video is taking the online world by storm. In fact, Cisco Systems is predicting that by the year 2017 more than two-thirds of all web traffic will be video. This is both bad and good for marketers, since on the one hand we understand that video helps […]
How to Build Traffic To Your Blog
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Building Your Blog’s Audience If you hope to use your business blog to grow and engage your audience, you’re going to need to find ways to get the traffic to a point where someone other than your immediate family is reading it, am I right? Done properly, a business blog can have […]
What you need to know about raising startup funds
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] When starting a new business, at some point you’re probably going to need to raise funds for it, and if you’re like most of us, you haven’t a clue regarding the types of questions you’ll need answers to, both for your business and for your potential investors. Potential investors will want to know […]
Pinch and Zoom Spells Doom: Google’s New Mobile Friendly Website Standards
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Mobile computing has officially exited its infancy. If the ubiquitous presence of smartphones and tablets wasn’t testament enough, Google has offered final proof with the algorithm update they’ll be rolling out this month. As of April 21, websites must be mobile-friendly or else they will be penalized on all mobile traffic. Considering that […]
Using Social Proof to Generate More Sales
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] We’ve all done it… Let’s face it, we’ve all used the recommendation of others to help us decide whether or not to buy a product or service. It’s basic human nature. Jonathan Swift said “It was a brave man that first ate an oyster.” We like to know it’s safe to buy before […]
5 Tips to Remember When Designing Responsive Websites
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Responsive design is certainly the buzzword for web design these days, and for good reason. The proliferation of mobile devices, accounting for around half of all web searching, gives added importance to making sure your pages render well on any device. There is a lot to consider here, and if you’re not actually […]
Is DIY or DFY Digital Marketing Best For Your Small Business?
[et_pb_section][et_pb_row][et_pb_column type=”4_4″][et_pb_text] Are you one of those people not ready to allow anyone to do anything in your business? Or do you like to delegate, looking to hand off tasks to people sometimes even less qualified than you, but still freeing you up to do other work? That’s the fundamental difference between a do-it-yourself approach […]
Why It Makes Dollars and Sense to Use PPC with Organic Search
There’s a song in the Broadway musical “Oklahoma” called “The Farmer and the Cowman Should Be Friends.” This is also true in search engine marketing, where that very same real estate that is vied for by both paid and organic marketing can work together for their common good. There are a few subtle differences to […]
How Will Local Search Be Impacted by Google Pigeon?
It had to happen, and it has. The latest Google Pigeon update is all about local search results, and it has had some rather wide reaching effects. Aimed at improving local search results and tying local results more closely to standard web ranking signals, Pigeon is still being weighted as to its effects on local […]