Building Your Blog’s Audience
If you hope to use your business blog to grow and engage your audience, you’re going to need to find ways to get the traffic to a point where someone other than your immediate family is reading it, am I right?
Done properly, a business blog can have a multi-faceted benefit to your business. It can do more than just bring you new customers, it can help shape and define your brand, establish authority, amplify search rankings, enable social sharing and so much more.
Yet if this is taken up haphazardly, or even worse, indifferently, you’re likely to be preaching to the choir, and wondering why you started this dang blog in the first place.
To help get the blog going and create some momentum, many bloggers look to paid traffic to get the ball rolling. It can be a small, yet wise investment. Let’s check out several places you can make this happen.
5 Of the best places to buy paid ads
Outbrain – These text ads run on major websites like CNN.com, ESPN, FOXNews and others, and can get a far different set of eyeballs than what you might be seeing. Not to mention that these sites get massive traffic in the first place!
Facebook Ads – Maybe the best paid traffic opportunity currently available, mainly for the capability to precisely target your audience while not spending a fortune. Their audience insights tool alone is worth the price of admission!
Google Adwords – While they have been around forever, Adwords can nevertheless be useful if you know how to use it well. Otherwise, you’ll be paying way too much for what you’re after.
LinkedIn Sponsored Updates – This can be especially good for your blog post if you cater to professionals in any sense. These ads are taken more seriously than most, and are a bit more expensive, but the good news is that there is an eager audience awaiting your great content.
Pinterest Promoted Pins – While still asking you to get on a waiting list, once you’re in you will discover a lot of engaged people who love to interact. The demographic of Pinterest is primarily female, so if your product or service is visual and applies to women, go for it!