Here are 3 ways to save money on marketing to help you maintain that leading edge in 2017! Marketing costs are one of the most prohibitive yet essential aspects of running a company. In fact, some studies show that the average spend on social media marketing alone is...
When you learn how to increase engagement on your marketing content, you’ll appreciate just how effective your promotional strategies can be. Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer...
Offline marketing tactics to draw online traffic now occupy front and center visibility in the promotional world. However, several offline marketing techniques that produce great results still exist. In fact, offline tactics have been shown to increase online...
Did you know that nearly 40 percent of online purchases occur only after a consumer has been influenced by an offline channel? This statistic may just be the most telling piece of evidence to support the need for offline marketing strategies that make online marketing...
Feeling like you can’t afford marketing for your business? Get the down-and-dirty equation (and then the more detailed scoop) to identify the value of marketing done right—the kind that PAYS. Are you looking at your budget, scratching your head, and trying to figure...
Whatever your business, you have likely engaged in providing a “freebie” to get potential new clients in the door in hopes of turning trial customers into paying clients. Of course, this sometimes does not convert to a permanent customer. Instead of...
It’s impossible for a business to be successful without marketing. Sadly, budding entrepreneurs don’t always have time to promote their company. After all, building a successful business rarely leaves time for posting regularly to social media. Fortunately, there are...
Never underestimate the power of local marketing! Studies have consistently shown that around 80 percent of local mobile searches lead to a purchase within one day. This statistic alone showcases how important local marketing is to a business. It’s so important, in...
Tired of busting your marketing budget with little to no return? Do what Dr. Travis Ring of Eastern Oklahoma Chiropractic did to market smarter, not pricier … How many business owners really want to throw their marketing dollars away? Not one. “Oh, you want me...
Even as consumers have the ability to purchase items from around the globe, much of their money is still spent locally. In fact, figures show that upwards of 50 percent of all search queries have local intent. While this proves how important location-specific...
