When you learn how to increase engagement on your marketing content, you’ll appreciate just how effective your promotional strategies can be.
Whether it’s on social media or at trade shows, a prime focus of local business owners should be to increase customer engagement. One of the best ways to pull this off is through content marketing. Budding entrepreneurs realize this. It’s likely why 77 percent of them increased their content marketing in 2016 over 2015. Of course, content is nothing without engagement. The following strategies focus on this reality.
1. Solicit Comments on All Content
Many local business owners look over the simplest way to increase engagement: ask for it. On an informative blog, ask an open-ended question at the end to solicit comments. When posting articles to social media, ask followers about their take on it.
Many companies even share memes that do nothing other than asking an engaging question. Find something that works and run with it.
2. Get Controversy Brewing
Take for instance a toilet tissue manufacturer that writes a blog about the benefits of putting toilet tissue on the roll a certain way. For some reason, people just get super engaged when this question comes up. Figure out an industry-related question that stirs debate without serious emotions involved. Then, create content around it that sparks discussion or interest.
3. Share User-Generated Content
Consumer engagement is an essential aspect of marketing. Without it, promotional strategies won’t get very far. Fortunately, effective content marketing using these tips can go a long way to help you boost your efforts to promote your business.