Latest company updates and industry news
New Foursquare Ad Platform for Small Business
Mashable is reporting that location based social networking company Foursquare is currently testing a new advertising platform created for small business, by permitting large advertisers like Burger King, Gap and Starwood Hotels to test promote themselves on the...
Vine – A Terrific Way to Create Short Sharable Videos for Your Business
Thought of using Vine for short, sharable videos for your business? If you haven't, you definitely should. Making these videos is probably already within both your skill set and technology, as many are simply using their smartphones and publishing these by the...
What You Can Learn from This Restaurant’s Epic Facebook Meltdown
Anyone watching "Kitchen Nightmares" starring Gordon Ramsey a couple weeks ago in the episode featuring Amy and Samy Bouzaglo of Amy's Baking Company in Scottsdale, Ariz. must still be shaking their heads in amazement for the social media disaster that has ensued. It...
Which Metrics Don’t Matter – and Why!
The term "vanity metrics" has made its way into the marketing vocabulary lately, and for good reason. What a great many use to determine "results" can quite often be misleading and due to this, it's worth examining some of the marketing metrics you could (and possibly...
5 Simple Ways to Make Your Email Marketing Profitable
Despite all the ominous predictions of the demise of email marketing, what the evidence shows is that it's still a vital component of your online marketing, now and also for the foreseeable future. As per Sign-Up.to's 2013 UK Email Marketing Benchmark Report, there...
The World is Going Mobile, and That World is Flat!
Everything comes full circle, even web design. You might not have seen it yet, but there's a brand new trend out there, and its name is flat web design. It's capturing the industry, and the thing is it's really been around since Microsoft unveiled it in 2006. So what...
What About the Smaller Daily Deal Sites?
Many small business owners are asking not only if Groupon and LivingSocial able to remain afloat, but are they a viable option for smaller business such as theirs? Or will a smaller daily deal site be more likely to be the solution to help with your hyperlocal...
Free Webinars and YouTube Videos Using Google Hangouts!
Google Hangouts is Google’s latest addition, and one that really has lots of usefulness. (Especially for marketers!)
How to Write Persuasive Copy
There may well be no more important task for a content provider than to make sure you are persuasive with your copy. Sounds simple, right? Till you've tried it, perhaps. There is a reason top copywriters get paid the big bucks. Never fear however. You needn't break...
3 Ways to Optimize Your Business for SoLoMo
Do you SoLoMo? Yes, I know that sounds like the latest offering from the Starbucks menu, but the acronym actually stands for social, local, mobile. What you do need to do however, is wrap your head around why SoLoMo is a very important concept and marketing tool for your small business to use.
Anyone Know the Right Way to Use #Hashtags?
If you're like many a newcomer to social media marketing, and particularly Twitter, you may not have a keen understanding of just what a #hashtag even is. Let's clear that up from the start. A hashtag is a convention used on Twitter, (although it can be used in other...
5 Common Social Media Blunders and How to Avoid Them
Social media marketing is often a terrific way to engage, find and sell new clients on your business, but only if you aren't prone to making it harder on yourself. Social media blunders are extremely easy to step into, and really messy to emerge from. Social media is...