Latest company updates and industry news
Incorporation of Company Branding and SEO
SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with...
Strategic Use of Images in Search Engine Optimization
When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an...
Google now discounts all reciprocal links
For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has been altered to identify the exchange of links by two parties for the...
How to Repurpose Your Content Eight Ways
How to Repurpose Your Content Eight Ways We all know that content creation isn't for the faint of heart. It takes lots of time and effort to put together content that stands out. All the more reason to not let it stop there! Repurposing your content is a smart way to...
Why You Should Be Marketing On Pinterest
Who knew that Pinterest, that started out as yet another photo sharing site would quickly become not just one of the most popular sites on the Web, but would be a fantastic place for small and large business alike to market. Not convinced? Well then have a look at 10...
The Future of Content – Microcontent?
Today's content marketing strategies are multi-lingual: they communicate in many different mediums. Long form content continues to be important, visual content is gaining ground rapidly and microcontent is fast claiming a spot at the table. Microcontent? What the heck...
How to Start Mobile Marketing
For many of us mobile marketing is among those tasks you know you should do, but aren't quite sure where to begin. It's abundantly clear that mobile is taking the world by storm now, and that the future of everything is bound to those tiny screens, so we know we need...
Weekly Rewind #1 – Google Business Photos
Find this week's rewind stories below! Use Google Business Photos to Showcase Your Business! This is so cool! Set your business apart from the competition and instantly gain trust with your customers, clients or patients with this new feature on Google! (Read More)...
Does Your Business Really Need That?
It must be nice to have an unlimited marketing budget, staff to go around, and lots of time to take on new and speculative marketing initiatives, but I think it's safe to assume that most Tulsa small businesses aren't floating in that boat. That means it is imperative...
5 Tips to Help with Your Small Business Mobile Marketing
The age of looking at mobile marketing as just a "fad" or the "next big thing" is over. It's here, it's big, and it's only going to get bigger. A freshly released survey by the Web.com group found that some 69 percent of those surveyed stated that they thought that...
Ten Tips to Pump up Your Marketing Efforts
10 Best ways to Fix Your Small Business Marketing Why are we always wanting the easy way out, when we have tried and tested methods to allow us to improve our marketing right in front of us? Try to shut out all the noise generated by the next shiny new toy, and focus...
Make Sure Your Emails Get Read in Gmail’s New Promotions Tab
Dealing with the Tabbed Inbox in Gmail No doubt you've heard or seen the uproar about Google's new change to Gmail. In their infinite wisdom they've reached the conclusion that they could manage your inbox better than you can, and have "helped" you accomplish this by...