Attention content creators: Google reads everything you write! Well, they don’t “read” in the literal sense. Their algorithms are now sophisticated enough to pick up on unnatural language and poor formatting. Both of these send strong negative signals that hurt...
Blogging frequency is somewhat of a sticky topic in the digital marketing world. Some people have hard and fast beliefs about how “you have to post seven blogs per week or EVERYTHING WILL EXPLODE!” Others only post whenever they feel like it, which can be as...
Recent surveys show that the majority of businesses plan to increase their online marketing budgets over the next 12 months. These increases mean stiffer competition and growing rates to achieve the desired level of impressions and performance. Today’s internet...
Running contests on social media offers one of the best strategies for getting audiences engaged, earning shares, and generating impressions. Following a careful procedure can increase your contest’s chances of success. On the other hand, not having a plan and a...
Business-to-business (B2B) content marketing uses many of the same principles as business-to-consumer (B2C) strategies. However, there are a few key differences. Honing in on these differences can ensure that your B2B marketing strategies remain relevant and effective...
Every business needs a social media presence, and most can benefit from actively trying to market and generate leads on the most popular social platforms. The fact of the matter is that social media has become the preferred form of media in our day and age. 67% of...
Paid social media can offer great returns on investment (ROI) and connect you to the right audiences with laser precision. That, of course, presumes you are using the platform correctly. Otherwise, you could be spending a lot of money on social media advertising that...
Starting a business out of your home is a brilliant idea for creating new income streams or pivoting to a new career path. If you can master the art of internet marketing, your living room or home office can be just as good a place for generating personal wealth as...
Video is quickly becoming the dominant form of content online. Views, shares and uploads of video are accelerating at a breakneck pace. Many forms of existing content, such as blog posts and how-to articles, are also pivoting to video rather than text-based formats....
Social media has profoundly changed the way we all use the internet, and that includes how businesses interact with their customers. It has been years since platforms like Facebook, Instagram, and LinkedIn were first introduced. They have evolved from an occasional...
