While the industry is divided on the use of blockchain in general, thanks to cryptocurrency, there’s no question that it has plenty of promise in digital marketing. Though blockchain got most of its attention from Bitcoin, there’s much more to this technology than...
As the end of 2018 draws near, a savvy marketer will be looking ahead to the upcoming year. He will already be developing a digital marketing strategy to stay ahead of the competition and boost brand awareness. With so many changes that occurred at the end of 2018,...
Artificial Intelligence, or AI, transformed the digital landscape in more ways than one. Image-recognition software, semi-autonomous vehicles, medical robots, and other AI-enabled technology are all possible with this revolutionary technology. For marketers, AI also...
Perfecting your web page is very important in today’s market but reputation management is as equally important. Buyers could come upon negative reviews when looking for your business name or a branded product. A local business can create Facebook, Twitter, Yahoo...
Content has become the currency of the internet, giving you limitless options to promote your brand. It helps you engage with your audience, hit new target markets and provide value to your customers. Content is about more than blog posts. There are many types of...
A creative block is one of the worst things to experience when you’re a marketer, especially if you’re working with a tight deadline. Drawing a blank for a creative campaign, or even a creative post, can be disheartening. We’re here to help. Everyone needs...
Though email marketing has taken a backseat to more “modern” forms of digital promotion, it’s still an effective marketing tool. Despite the age of this technology, businesses still use email to connect with audiences. With it, they turn leads into sales. They use it...
The common goal of all marketers is to gain email addresses from web visitors. Unlike social media or search engines, which have a company standing between you and your visitor, email is a direct connection to the customer. Because of this, crafting emails that drive...
The internet constantly evolves. As search engines become increasingly skilled at delivering targeted content to their customers, SEO best practices quickly become outdated and threaten to drop your site low in the rankings. Fortunately, these outdated SEO practices...
Wondering how you’re going to keep your content calendar full for the rest of the year? Thousands of business owners struggle when it comes to coming up with content ideas, and a simple strategy can help them: conduct a study or survey. Original research provides tons...
