The power of social media is an amazing thing, unless you find yourself on the wrong side of it! The wrong side being, of course, negative responses to your business, person, or products. If you’ve stepped in it, the right way to do damage control on your...
Back in the day, it was sometimes enough to slap up a site and open for business, and you’d probably do okay. Not any longer. Competition is keen, and those that don’t understand that delivering value is the primary goal of any business online are going to...
Social media is a marvelous tool. It can allow you to reach many thousands of people with the click of a mouse. It can also be a tsunami of bad news should you fail to monitor your social channels on a daily basis. Making sure you are knowledgeable of the...
They said WHAT?!.. Understanding how to respond to bad online reviews can keep your business going strong. Being a business owner can be one of the most rewarding experiences you can have as a professional. Business is the daily tasks, employee training, and fiscal...
Okay, here’s a little freebie for someone out there. It’s completely mystifying why some sharp home decor company hasn’t used humorists Oscar Wilde’s last words in their advertising: “Either this wallpaper goes, or I do.” Basically...
When it comes to judging how well our marketing practices are doing, it’s smart to look at how well they convert into sales, opt-ins or any other actions, and base our decisions concerning future marketing based on these facts. Email marketing has been a success...
